With a background in photography and film, I have directed projects both in France and internationally, spanning print, digital, TV campaigns, and music videos, for a diverse range of industries including luxury, cosmetics, fashion, food, spirits, music, and culture. Fueled by a multitude of influences, I draw my inspiration from cinema, painting, design, and literature, which I love to interconnect to create new forms through an interdisciplinary approach.

Since the beginning of my career, I have cultivated an affinity for both art and brands, naturally building bridges between these two worlds. Co-creating the creative duo Souffle alongside my partner Sophie Cuffia has allowed me to work on both self-initiated and commissioned projects. Convinced that culture, artistic rigor, and technical craftsmanship are inseparable, I have always made it a point of honor to direct and shape concepts while actively participating in their creation. For me, context always precedes form. I have always believed that a brand's true value does not lie in following trends, but rather in its cultural grounding and the strength of its narrative.

I have therefore placed conceptual research and words at the very heart of my process, on equal footing with the image itself, which I consider to be the logical conclusion of a thought and an intention. This reflective process goes hand in hand with my expertise in hybridizing mediums, blending photography and film with traditional retouching, digital compositing, 3D, and now generative AI. This holistic approach allows me to orchestrate a production from start to finish, whether by inventing my own methodologies or seamlessly integrating into more traditional workflows whose intricacies I fully master.

Clients and partners

AIR FRANCE, APÉROL, BE MY DESK, CIROC VODKA, CODAGE PARIS, DIOR, DIPTYQUE PARIS, EVIAN, ETAT PUR, LE BON MARCHÉ, JOTT, IZIPIZI, KARL LAGERFELD, MOBILIZE, MONDELEZ, PRADA, RENAULT, TESCO, VIKTOR&ROLF, AUSTRALIEGAD, BBH LONDON, BETC, BRAND STATION, CHANGE, DRAGON ROUGE, HELMUT AGENCY, LES GROS MOTS, LES POUPÉES RUSSES, MNSTR, MOONLIKE, ROSA PARIS, OGILVY, THE SWEETSHOP LONDON, WHERE IS BRIAN.