In 2020, Dior asked us to mark the sixtieth anniversary of Rouge Dior with a fast, heavily edited format for social media. Written by fashion documentary maker Olivier Nicklaus, it's a short documentary that mixes the house's archives with vignettes we shot in the studio.

The question was how to tell sixty years of history without going classic or sliding into the usual institutional tone. Since this wasn't a launch campaign, the frame was looser, and we could change the way the house talks. The idea was to bring something light and playful to the Dior heritage.

We did the art direction and directed all the studio vignettes. We treated the historical pieces, including the very first glass tube inspired by the Concorde obelisk, in a pop, very graphic way.

Each vignette is a nod to a different era and to the creative directors behind it. Christian Dior and the New Look. Tyen and the loud, provocative 80s. Peter Philips today. Saturated color blocks, playful sound and very sharp editing made it possible to take archive material and turn it into something people actually watch on their phones.